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Drive and control
One chain from selection to volume production

We design custom, high-reliability motor (BLDC) drive and control on manufacturers' chips, and deliver the design software with them. These are production-ready designs — they go straight into volume manufacturing rather than stopping at sample or evaluation stage. Once the design is finalized it connects directly into board manufacturing and component supply, with no repeated hand-offs between parties.

BLDC / PMSM Production-ready designs Design software included Shenzhen + Jiangmen
Since 2007Long-standing focus on motor drive
14 manufacturer authorizations11 of them A-share listed
Jiangmen plantDesign · validation · smart mfg.
ISO triple certification9001 / 14001 / 45001
Shenzhen + JiangmenCoordination and manufacturing
Scope

Custom, high-reliability motor drive and control

Our work is centered on custom, high-reliability motor drive and control. Below are the technical points the design covers.

  • Custom, high-reliability motor (BLDC) drive: square-wave (six-step commutation) and sine-wave drive, covering low, medium and high voltage application ranges
  • Permanent magnet synchronous motor (PMSM) control: field-oriented control (FOC) designs with the matching software
  • Sensorless and sensored control: rotor position estimation methods including back-EMF zero crossing and flux observation
  • Power stage and protection design: MOSFET / IGBT gate drive, current sensing, over-current and over-temperature protection
  • MCU hardware and software platform: firmware and toolchain support on MCUs from Cmsemicon, Fortior and PUYA, and other manufacturers
  • Design software delivery: flashable firmware, parameter configuration tools, commissioning and calibration support
Board processing and commissioning for a custom motor drive design
Board processing and processesIllustration
Capability matrix

Layer by layer, from motor type to component supply

The difficulty in custom, high-reliability motor drive projects usually lies in the joins between control algorithm, power stage, component supply and volume validation. The table below sets out our coverage in those layers.

Capability layerCoverageNote
Motor types Custom, high-reliability motor (BLDC)
Permanent magnet synchronous motor (PMSM)
Focused on custom, high-reliability motor drive and control; deliberately not spread thin
Drive topology Square-wave drive · sine-wave drive · field-oriented control (FOC) Topology chosen by the application's requirements for noise, efficiency and smoothness
Rotor position sensing Sensorless estimation · sensored (Hall and others) Sensorless covers back-EMF zero crossing and flux observation; the method is fixed per project
Control loops and functions Speed loop · current loop · position loop
Constant-pressure / constant-current / constant-power control
Loop structure and functions configured to the application
Power stage design MOSFET / IGBT drive · current sensing · drive protection Voltage and power ranges fixed per project
Communication and interfaces UART / I2C / SPI / PWM / analog and other common forms Selected to the design requirement
Protection Over-current · over/under-voltage · over-temperature · blocked rotor Protection strategy configured to the design
Software and toolchain Flashable firmware · parameter configuration · commissioning and calibration support Design software is delivered with the design as a whole, not broken out separately
Manufacturing and volume validation Application development · volume validation · smart manufacturing Handled by the Jiangmen plant (see Validation and smart manufacturing); ISO 9001 / 14001 / 45001 held (obtained 2025)
Component supply Main control MCU · power devices and driver ICs · discrete devices and passives 14 manufacturers' authorizations; parts can be matched as a complete kit for the design (see Electronic components)
Deliverables

What you receive: a complete, production-ready documentation set

Whether a design can go straight into production depends on how complete the deliverables are. Design engagements normally include the following four groups.

01

Hardware design data

  • Schematics
  • PCB design files and Gerber
  • Bill of materials (BOM)
02

Design software

  • Flashable firmware
  • Parameter configuration and calibration tools
  • Communication protocol specification
03

Technical documentation

  • Design description
  • Commissioning and calibration manual
  • Test and verification records
04

Production support

  • Prototype
  • Volume boards (built in Jiangmen)
  • Full component kit
Platforms and division of work

Selecting the main control platform by application

Applications place different demands on the main controller: motor drive is covered by dedicated MCU platforms, while low power and touch control have their own emphases. The platform is selected to the application.

Motor drive and control MCU platform

Cmsemicon · 688380.SH

A main control MCU platform for motor drive and control, covering motor drive control and control-class MCU directions; resources and peripherals are balanced, suiting drive and control applications with fairly standard functionality and high volume.

Dedicated motor drive control MCU

Fortior · 688279.SH

A dedicated MCU platform for motor drive control, covering sensorless FOC, suited to applications that place higher demands on control performance and algorithm support.

Low-power main control

PUYA · 688766.SH

Aimed at ultra-low power, covering low power and wide voltage requirements, for product forms that are sensitive to quiescent power.

Appliance touch MCU

SinOne

8-bit / 32-bit Flash MCU direction, for appliance-grade high interference immunity and touch control, supporting air-gap touch and reference-capacitor-free touch; a National "Little Giant" Enterprise.

Power-stage devices

CR Micro (688396.SH) · JieJie Microelectronics (300623.SZ) · Convert (688693.SH) · Xiner

Power devices are selected by the voltage, current and package the design needs; all four are covered by manufacturer authorization.

Underlying algorithms

ICEL — an affiliate in which we hold about 35%

The underlying algorithm part of the design is handled by that affiliate, which is also one of the holders of the manufacturer authorizations.

Industries

Industries we serve

Our designs are used in the applications below. If your end product falls in one of these, an existing proven design can shorten development.

Centrifugal fan and duct application

Fans and ventilation systems

Custom high-voltage motor drive boards

Ceiling fan installed in an industrial building

High-voltage ceiling and commercial fans

Custom drive and control designs

European-style range hood application

Inverter range hoods

Efficient, cost-effective drive designs

Stainless steel centrifugal water pump application

Constant-pressure water pumps

Constant-pressure control designs

Electric pruner in pruning work

Power tools

Drive and control designs and finished boards

OTHER MOTOR

Other motor applications

Customized to the specific application

Typical technical focus by industry

IndustryTypical motor and drive requirementTypical technical focus in this industry
Fans and ventilation systems Custom high-voltage motor drive boards; long continuous operation Stability at high speed, linear airflow control, operating noise and vibration, reliability in long continuous runs
High-voltage ceiling and commercial fans Custom drive and control designs; low noise, multi-speed control Smooth starting, low-speed torque, definition of speed steps, quietness
Inverter range hoods Efficient, cost-effective drive designs; speed steps linked to air pressure Efficiency and temperature rise at high speed, coordination of air pressure and speed control, overall cost structure
Constant-pressure water pumps Constant-pressure control designs; closed-loop pressure control Stability of the pressure loop, blocked-rotor and dry-run protection, reliability under frequent starts and stops
Power tools Drive and control designs and finished boards; high torque, high instantaneous current Starting torque and response speed, protection and thermal handling at high current, efficiency on battery power
Other motor applications Describe the application Once the application is described, we judge the feasible path
Process

Four steps from requirement to delivery

01

Requirement discussion

Describe the application, motor type, voltage and current range and target cost; we judge the feasible path.

02

Design confirmation

We propose the design approach and the parts, set out what will be delivered, and settle whether we build the boards or the customer does.

03

Prototype validation

We supply a prototype with the matching firmware, support commissioning and parameter calibration, and confirm the key indicators.

04

Volume delivery

The Jiangmen plant handles volume board manufacturing (see Validation and smart manufacturing); components are matched under manufacturer authorizations (see Electronic components).

Motor and operating conditions

Give us the motor type, voltage and current range, target cost and operating environment; we will judge the feasible path and assign a contact.